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One bullet, or attraction as it would end up being well-known, was "What Never ever to Eat on an Aircraft."...

I'm a copywriter in the B2B SaaS room whose work is to create copy that aids deconstruct and explain a complicated venture software application product.Sales...

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Here's exactly how Sugarman defines the strategy in his publication, The Adweek Copywriting Manual, The feeling or the...

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